Il corso CompTIA AI for Marketing Essentials ti offre esercitazioni pratiche sull’uso degli strumenti di IA generativa per accelerare il lavoro di marketing reale. Imparerai come ricercare il pubblico, pianificare campagne, generare contenuti scritti e visivi, ottimizzare la SEO, personalizzare le esperienze dei clienti e automatizzare i flussi di lavoro.
AI-driven Market & Audience Research: Use AI to synthesize competitor, customer, and industry data; refine segments, ICPs and buyer insights; and uncover keyword and topic opportunities for stronger marketing strategies.
AI-assisted Content Strategy & Planning: Brainstorm and evaluate campaign concepts, topics, and formats; identify whitespace and competitor gaps; and use AI to develop content calendars, value propositions, and channel recommendations.
Generative AI Written Content Production: Draft, refine, translate, and localize marketing copy using AI writers. Repurpose existing content for SEO, brand voice, or new formats efficiently with AI support.
Generative AI Visual & Multimedia Production: Create or edit images, graphics, videos, and other multimedia assets using text-to-image and AI media tools to accelerate creative production across channels.
AI-driven Personalization & Experience Optimization: Use AI insights to develop segment-specific messages and recommendations and support manual personalization planning for improved audience engagement.
AI-enabled Campaign Automation & Management: Design multi-step campaign workflows with AI guidance to streamline execution and improve channel consistency.
AI-powered Analytics & Reporting: Transform raw marketing data into insights, visualizations, and executive summaries using AI to enhance reporting and decision-making.
AI-driven SEO Research & Optimization: Generate keyword strategies, metadata, and SEO content at scale using AI to strengthen organic visibility and search performance.
AI-assisted Social Content & Engagement: Create, optimize, and repurpose social posts, captions, hashtags, and influencer outreach materials using AI for channel-specific impact.
Prompt Engineering & Ethical AI Use: Design effective prompts to control output quality, creativity and voice, and implement governance practices such as sourcing, fact-checking and privacy safeguards for brand-safe AI use.
Questo corso CompTIA AI for Marketing Essentials si rivolge ai professionisti del Marketing ad ogni livello. Per seguire questo corso non sono previsti prerequisiti particolari.
L’obiettivo di questo corso CompTIA AI for Marketing Essentials è di stimolare la creatività, aumentare la produttività, semplificare i flussi di lavoro e migliorare i risultati di marketing.
Una chiave di accesso e le istruzioni saranno inviate via e-mail a seguito dell’acquisto. Una volta attivato, il corso CompTIA AI for Marketing Essentials è accessibile per 12 mesi.
Il materiale didattico è in lingua inglese.
